Presented by the
(NOT THE OTHER WAY AROUND)
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Discover The 2025 "Needle-Moving" Strategies That Pushed Our Students Past $100,000...While Their Children Are
Want to Know How They Did It?
Hear from other photographers & get inspired:
In tiny towns (yes, even with one stoplight!)
With or without a studio space
Working from home or on location
In saturated markets and small communities
Pivoting from digitals-only to wall art
Even in "impossible" markets where "no one spends money"
Not Sure What's Working In The Industry Today?
Discover how photographers just like you transformed their businesses:
From constant hustle to strategic hours that work for them
From price matching (aka discounts) to charging prices of $1,000 and more-
From burnout to bliss
Struggling to Take Action?
Unlike other events you’ll get the motivation you need to take action on your business ideas and make your goals a reality in 2026.
Go Boutique Live is NOT your average event... it's a movement
Here’s How We Compare
Other Events
GO Boutique Live
Speakers share “9,569” career options” in photography and conflicting advice, leaving you overwhelmed and confused.
Speakers share what is working in the world of boutique portrait photography so you have clarity, focus and none of the overwhelm.
Gather all kinds of photographers - weddings, commercial, landscape, events, etc.
Is for BOUTIQUE portrait photographers, i.e. those who take pictures of people and/or pets.
Teach you lots of ways to charge for your photography that result in fewer hours with your loved ones.
If you’re making $200 per digital client get ready to make $1,000 per client.
Require expensive flights and hotels.
Since this is virtual, you can skip the hotels, flights, cars and bad food drama! No overnight babysitter needed!
Designed for extraverts, rewarding bold moves and loud voices.
Acknowledges that some of us photographers are delightfully-awkward introverts. There’s no pressure of small talk and “networking” in a large crowd
"Before, I had a group of 'cheap little clients' I loved but who weren't profitable. Go Boutique Live showed me how to keep the joy while building a real business that actually works!"
- Wendy P.
Go Boutique Live Is For You If You...
Have a portrait business you KNOW...
Could be so much more (but feel stuck figuring out that next step.)
Watch another friend launch their $99 mini-sessions every week...
And think "there HAS to be a better way than this!"
Want to make great money even if...
You live in a small town (like as big as 1,000 residents and one stop light!)
Are hungry for fresh ideas that...
Will work in 2026 (not recycled tips from 10 years ago.)
Need to make the most of every minute you work...
(because somehow you're mom, chauffeur and photographer all at the same time!)
Put your family first...
And need your business to play nice with their schedule.
Watch your routine crumble every time...
School's out, someone gets sick, or life just... happens. And need a business that can roll with it.
Dream of having your own cozy studio space someday...
And want to hear from others who’ve done it.
Ready to Speed Towards Your Goals?
Here's What's Included With Your Go Boutique Live Ticket (including the materials)
HANDS-ON LEARNING EXPERIENCE
3 days of presentations, coaching, co-working and making new friends who share your goals and your struggles. Valued at $5,000
EXCLUSIVE WELCOME GIFT
A drool-worthy bonus SWAG box curated with goodies by our team at Photography Business Institute (*Available While Supplies Last)
2025 swag box shown.
2026 contents will very.
MINDSET RESET & MOTIVATION
Renewed enthusiasm, clarity and focus for your business and a new attitude and outlook for 2026.
Value is priceless!
STAY ON TRACK ALL YEAR
2026 Photography Business Planner: Stay focused and organized with your new 2026 Photography Business Planner. Never worry about wasting time or missing deadlines. Valued at $149
What Past Attendees Have To Say
"I'm getting out of my comfort zone and starting conversations. My biggest takeaways? BAMFAM and just getting out there! I bet on me and I am all in."
- Lisette P
"Go Boutique Live gets better every year! It's so much more than taking notes—it pushes you to take action, build relationships, and give clients the joy they need in their lives."
- Nayara P
"I had $800 in my bank account when I joined Peak, and I was trembling. This program changed my life! I doubled my income from $7,000 and I'm doubling it again this year."
- Jasmine S
"Systems are the answer, and they speak to my learning style. Sarah Petty is the secret sauce to the burger you never knew you were missing!"
- Dawn B
"This was better than I expected! The speakers were phenomenal, and I'm so proud of my fellow Peaks who presented. I feel like they're celebrities and I'm lucky to know them. I'm ready to kick some butt!"
- Marisa
"I almost didn't renew Peak, but after three days with this amazing community—people who get me—there was no way I could say no. My goal for 2025 is to transition fully to boutique because I do matter."
- Jan J
"I've been struggling to really start my business, but Go Boutique Live made it more real and more possible. Living my dream of becoming a full-time boutique photographer feels indescribable after these three days!"
- First Time Attendee
“I'm so excited, so pumped, so energized! The breakout rooms were wonderful—sharing ideas with photographers across the country and getting to know my Peak family. I learned so much and I'll be back next year!"
- Lisa D
A message from Sarah Petty, your
Go Boutique Live host...
And founder of Photography Business Institute, New York Times Bestselling Author
and photographer business mentor.
"It's an incredible time to be a portrait photographer."
“While 4.7 billion photos are taken daily on smartphones, families are craving meaningful, professional portraits more than ever - with 73% of parents saying they regret not having more professional family photos."
"The boutique portrait market has grown by 32% since 2021, with boutique photographers averaging $1,200 per session compared to $250 for traditional sessions."
“As families prioritize experiences and legacy items over mass-produced products, portrait photographers who position themselves in the boutique space are seeing 3-4x higher profit margins while working fewer hours.”
THE 'A'S TO YOUR 'Q'S
I'm stuck. Will this get me unstuck?
Yes! This event is designed with immersive activities to help students who are stuck.
I'm a wedding photographer. Should I attend?
If you are a wedding photographer who also does portraits, boudoir or pet photography, then yes. But if you are focused on weddings, then this isn't the conference for you.
How is this different than your other courses?
This event is completely different than any of my study-at-home courses. We will be covering material and breaking through things holding you back that we can only get into when we immersed together for 3 straight days.
If I'm already a student, how will this benefit me?
Have you ever dreamed of a trip? Let's say Paris. So you studied up on Paris. Read all the guidebooks, reviews, researched the top sites and restaurants and talked to people who had been. But yet, it still wasn't the same as being in Paris and experiencing it firsthand. As a boutique student, being at Go Boutique Live goes beyond just understanding the material you are introduced to in my courses. Now you will be immersed in it for 3 entire days and it will transform your business on a new dimension that isn't possible without being there in person.
I'm still selling digital files. Should I attend?
That depends. Do you want to stop but just haven't? If that's you, then yes. You are in the right place! But if you're selling digital files and want to continue with the shoot and burn model, then this conference isn't for you.
Am I good enough?
If you're open to growth, then your skill level of a photographer won't have any effect on the breakthroughs you'll experience at the event. We all started from somewhere and this is a community that lifts as they climb.
Can I leave early?
This event was uniquely designed to be 3 full days, with the biggest breakthroughs occurring on day 3. To miss a little is to miss a lot.
Can I bring my spouse / business partner?
Absolutely. And this year, because the event is virtual, you can bring your spouse for free.
Are you going to have speakers?
A few students will join Sarah Petty on stage, but 95% of this event will be training taught by Sarah.
I've been in business for years. Am I too advanced?
Photographers of all levels will grow at this event as the activities planned for this event are uniquely designed to meet you at whatever stage of business you're in.
If I can only come 1 day should I still come?
Nope. This is a uniquely designed, 3 day event. You'll need to be there for all 3 days to experience the growth you desire.
Are you going to have any speakers who are pet photographers?
Sarah Petty is the main speaker at this event and she does photograph pets.
How will this be different from last year's event?
Each Go Boutique Live features all new content! If you attended last year, you're going to be blown away by this year's event! We've added speakers for every day, too!
I don't have a studio. Does that matter?
85% of our students do not have studios. So you'll be in good company. A studio is not at all necessary to be boutique.
What if something comes up? Can I get a refund?
Unfortunately, no. Once we reserve your ticket, we're committed to you and have put the wheels in motion for you to be there.
How long will the early bird rate be available?
We have a limited number of early bird tickets that are nearly sold out.
Are children allowed?
We are all about #familyfirst. But to get the most of this time together, you'll need to have arrangements for your kiddos during the hours of the event. We want you to put your parent hat (and kiddos) aside for these 3 days.
Why is the event virtual?
Simple: We'd rather see you invest in your business growth than in plane tickets! By keeping Go Boutique Live virtual, you get all the transformation without the travel expenses.
That means more money to put toward your business goals, and less spent on hotel rooms and airline fees. (Plus, you get to learn in your comfy clothes - win-win!)