For Portrait Photographers
Who Are Booking Paid Sessions
Join 85,000+ Photographers Getting Behind-the-Scenes Stories, Weekly Wins & Hot Business Tips
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Brought To You By Sarah Petty,
27-year Industry Veteran & Founder
Of Photography Business Institute
The Photography Business Institute provides online coaching and mentorship to people pursuing photography business and was founded by Sarah Petty, New York Times Best Selling author. Sarah has run a successful portrait photography business for over 27 years and now she helps other photographers do the same.
What Makes Us Different?
We believe you shouldn’t have to choose between family or business. That your family shouldn’t have to suffer as you purse your passion as a photography business owner. You can do both well. Our members learn how to balance their growing photography business while keeping family first.
When your business is thriving, your opportunity to make an impact in your community grows exponentially. That’s why giving back is central to our values. We empower our members to lift their communities through their talents as they grow their photography businesses. As a united effort, our members have funded important causes, including over $100,000 raised for Operation Underground Railroad, $50,000 for Operation Smile and $20,000 for the Jed Foundation. Collectively our Peak Performance Coaching members have donated over $110,000 to animal specific charities in their communities in 2023 & 2024.
By fostering social responsibility and showing how small actions can collectively make a difference, we honor our commitment to bettering lives through photography. Our members carry this spirit of service wherever their journeys lead.
In most courses and programs, you’re thrown into the deep end to figure things out on your own. But we do things differently here. At the Photography Business Institute, you will be coached by our team of seasoned photography business owners in a safe, online space for open learning and growth. Our unique framework of learning, implementation and constructive coaching and feedback in a dedicated online community is why our members experience greater success. From the mindset to the skillset needed to run a profitable photography business, the ongoing mentorship and feedback you receive will keep your momentum building so you don’t have to get a job working for someone else.
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